The French theatre: (in) the theatre director Miu Li El mayette (Muriel Mayette)
[August 31, 2011], Paris / Beijing French luxury brand Longchamp (Longchamp) and the upcoming French theatre work together for the Chinese audience first performance.
On 27 October 2011 28, 29 days
, three days, France has a long history in the national theatre drama school in France, China's top arts center "China National Grand Theater" grand staged Moliere's classic drama "moan and groan without being ill".The show will be from France theater twenty actors, including the theatre director Miu Li El mayette (Muriel Mayette) lady; in addition, the stage design was by actors and stage designer to complete the artistic crystallization.
Longchamp (Longchamp) and "the French Theatre" collaboration started in 2009, the show is a continuation of the further cooperation.
In order to celebrate the grand opening in China, the part of the classical costumes will this year in November in Longchamp (Longchamp) is located in Beijing Sanlitun boutique shop exhibition.
According to theatre, the costume design inspiration from the seventeenth Century theatre was born during the stage of creation.Therefore, Longchamp (Longchamp) art director Sophie di Fang Ting (Sophie Delafontaine) designed a limited edition handbag, inspired by the past three century is active in the French theatre stage performance with handbags.
In 1979, Longchamp (Longchamp) in Hongkong opened its first store in asia.Today canvas leather satchel totes, Longchamp (Longchamp) have been in mainland China has 12 stores
, in Hongkong and Taiwan respectively with 7 and 12 stores.In addition, Longchamp (Longchamp) products in major luxury department stores and duty-free shops are on sale.
The French theater director Miu Li El mayette (Muriel Mayette) said: Longchamp (Longchamp) is a pure French brand, cooperation between the two sides will be very creative way, to show the essence of French culture.
Longchamp (Longchamp) CEO is Cassegrain (Jean Cassegrain) added: this performance for the Chinese public to send a positive message: that is Longchamp (Longchamp) and French theatre with equal French connotation.
Longchamp (Longchamp) business plan will bring China in an important position, roll out so unique project is the company's commitment to the China market is an important embodiment of.The French theatre's
visit to China in the cultural level is a very high specification and breakthrough events, shows Longchamp (Longchamp) in China for promoting French cultural contributions, but, it really is a beautiful
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